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Innovating Responsibly: AI Prototypes in Publishing

Updated: May 8

In an ever-evolving publishing landscape, embracing technological advancements has become imperative to stay competitive and meet evolving consumer demands. At Virtusales Publishing Solutions, we've long been dedicated to supporting our client publishers with cutting-edge solutions tailored to their needs. Leveraging our extensive industry experience and long-standing relationships with customers, we've embarked on an exciting journey of experimentation with artificial intelligence (AI) to revolutionize various aspects of the publishing process.


Our foray into AI spans a range of prototypes, each designed to address specific pain points and enhance efficiency throughout the publishing workflow. From generating keywords to suggesting and editing copy text, including summarizing descriptions to specific word counts and improving grammar, to facilitating translations, tagging images, and serving as a personal assistant, our AI prototypes aim to streamline operations and drive productivity.


Throughout our AI journey, user involvement remains paramount. BiblioSuite will engage users at the inception and culmination of every AI process, emphasizing collaboration and human oversight. By integrating AI seamlessly into existing workflows and championing a user-centric approach, we ensure that our innovations enhance rather than disrupt the publishing experience.


Central to our AI development philosophy are several core values that guide our approach:


  • Responsible and Secure Development: Our AI features are developed in a responsible and secure manner, utilizing services offered by companies such as Azure and AWS. These choices align with our strict security and compliance requirements as an ISO-accredited supplier, ensuring data integrity and confidentiality.

  • Privacy Protection: We prioritize data and content privacy by housing all functionality within walled gardens. This approach ensures that no data is contributed into public models, mitigating the risk of leaks and safeguarding sensitive information.

  • Optional Functionality and Permission Controls: We believe in empowering users by offering AI functionality as optional features, with robust permission controls in place. This approach allows users to maintain autonomy over their processes while leveraging AI as an assistive tool rather than a replacement for human expertise.


Virtusales are not only collaborating with publishers. Earlier this year, we sponsored an event at Sussex University's Center of Excellence for AI and are working with them on potential future collaborations. We want to leverage cutting-edge research and expertise, ensuring that our AI initiatives remain at the forefront of innovation while adhering to ethical standards and ensuring responsible implementation.


As we continue to explore the vast potential of AI in publishing, we remain committed to ethical and responsible innovation. By harnessing the power of AI in collaboration with our customers and industry partners, we aim to drive positive transformation and empower publishers to thrive in an increasingly digital landscape.

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