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One set of metadata can't sell to every channel. Stop serving the same meal.

EVENT

Insights from the 2025 Charleston Conference.

Recorded as part of the Charleston Conference lightning presentation rounds.

Learn why one-size-fits-all metadata underperforms in every channel, and how publishers are generating tailored versions for libraries, retailers, and distributors from a single source.

Video excerpt from the Charleston Conference

Rodney Elder, EVP North America · 3 min

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  • Same metadata to every channel: Librarians need subject authority, collection-fit language, and academic context. Retailers need marketing copy and comparison keywords. Most publishers send both the same ONIX feed, and neither channel gets what it needs to effectively surface your titles.

  • Invisible lost sales: When a librarian searches for titles in your subject area and yours don't appear, or appear with generic descriptions that don't justify acquisition, you lose the sale silently. No rejection notice. No feedback. Just absence from the shortlist.

  • Too expensive to fix manually: Adapting metadata for each channel across a catalog of hundreds of thousands of titles has been prohibitively slow and costly, until now.

THE PROBLEM: WHY YOUR TITLES AREN'T REACHING LIBRARY SHELVES

THE SOLUTION: WHAT CHANGES WITH BIBLIOSUITE

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  • Fast to deploy, nothing to replace: BiblioSuite layers onto your existing workflow with no migration project required. Your current metadata operations keep running while channel-specific capabilities come online alongside them.

  • Every channel gets the right metadata without your team touching it: From a single product record, BiblioSuite generates and sends channel-specific ONIX feeds automatically. Each library distributor, retailer, and platform receives metadata shaped for their requirements, with no manual intervention or duplicated effort.

  • Titles that match how librarians actually search and select: AI-powered channel modifiers generate library-specific descriptions, keywords, and categorizations, so librarians see subject authority, collection relevance, and academic context that helps them justify your titles for acquisition.

  • Your whole catalog, not title-by-title: One publisher refreshed keywords across over 50,000 titles to increase discoverability and sales across multiple channels, with AI handling the volume, not editorial staff.

  • More titles found, shortlisted, and acquired: When every channel receives metadata written for how it evaluates content, your titles move from invisible to shortlisted. Better metadata means more acquisitions, more consistently, across your entire list.

Trusted by world-leading publishers

METADATA AS INFRASTRUCTURE

How leading publishers are turning metadata from a compliance task into a revenue driver across every channel. 

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Are you going to ALA 2026?

June 25–29. Book a 20-minute conversation with our team.

or contact rod@virtusales.com directly

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