Boydell & Brewer has harnessed BiblioSuite’s powerful AI Keyword Solution to automatically update keywords on backlist titles. The overall aim was to improve online discoverability and ultimately, increase sales.
Previously, backlist titles had sparse or outdated keywords and the time required to manually maintain and update them to remain in line with trends was not cost effective.
BiblioSuite’s AI Generated Keywords created new keywords where there were gaps and refreshed existing keywords to ensure they were on trend and in line with current themes. For just over £2, Boydell & Brewer have updated keywords across 256 Editions, with a total of 4,173 keywords generated and stored.
The project has successfully rejuvenated their backlist, improving visibility and discoverability in an efficient and cost-effective way.
“Thanks to AI-generated keywords in BiblioSuite, we've refreshed hundreds of legacy titles, sparking renewed interest and boosting discoverability and interest.”
“BiblioSuite's AI Keyword Tool has significantly enhanced our online visibility, providing a cost-efficient and reliable method for rejuvenating our backlist. The tool is more efficient than any external AI tool I’ve tried. Keywords are generated and added within the system using the copy fields we specify. The results are relevant and require little to no further manipulation. It has exceeded our expectations!" - Alison Coles, Data Manager, Boydell & Brewer
Find out more about the BiblioSuite AI Lab, discover how BiblioSuite publishing software can transform and elevate your publishing workflows here, or explore the services offered by Virtusales Publishing Solutions.
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