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How Usborne Publishing Transformed Metadata Management to Drive Global Discoverability

  • Virtusales Publishing Solutions
  • Nov 7
  • 2 min read

Updated: 5 days ago


The Usborne Publishing logo, featuring a stylized hot air balloon with vertical stripes in green, yellow, red, magenta, and blue, and the publisher's name in black, bold capital letters beneath.

In today’s competitive global market, data is one of a publisher’s most powerful assets. Transforming metadata from an operational task into a strategic advantage is essential for improving visibility, efficiency, and growth—but how can publishers achieve this in practice?


Find out in our on-demand webinar, featuring Helen Blount, Metadata Manager at the award-winning Usborne Publishing, in conversation with Virtusales’ Kat Coveyduck, Director of Marketing and Communications, and Russell Taylor, Head of Product Solutions.


Transforming Workflows and Achieving Measurable Results

In this session, you’ll learn how Usborne overhauled their metadata workflows and enhanced their global discoverability—a transformation that earned them the IPG Metadata Award and Gold Metadata Excellence Award by Book Industry Communication.


Helen shares Usborne’s real-world journey from manual spreadsheets to a fully centralized system, highlighting the tangible commercial results and business learnings they achieved along the way.


Modern Metadata Management in Action

During the session, Virtusales demonstrates how BiblioSuite’s AI and automation tools help publishers manage metadata at scale—simplifying workflows, enriching product data, and ensuring accurate distribution across all retail and distribution channels.


You’ll see practical examples of how publishers can:

  • Use product creation wizards to streamline workflows and maintain data quality.

  • Leverage AI-powered keyword and copy generation to enrich metadata.

  • Automate ONIX feeds with the ONIX Scheduler, ensuring partners always receive the latest, most accurate information.


Key Themes from the Session

  • Streamline Operations: Centralize workflows and automate repetitive tasks to accelerate time-to-market.

  • Enhance Discoverability: Improve metadata quality through AI-enrichment to strengthen visibility across global channels.

  • Leverage Insight: Use quality metadata to make smarter publishing, marketing, and rights decisions.




Want to go deeper?

Access our exclusive insights summary—including six actionable takeaways from the webinar—to see how BiblioSuite and Virtusales’ AI capabilities can help your teams improve data quality, streamline operations, and scale global discoverability.




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