Rodney Elder, Executive Vice President - North America, summarises the key challenges that publishers are facing in the current market and discusses best practices and opportunities to maximize the income generated from IP across product types and revenue streams.
We've included the following time stamps so you can move to relevant areas of this webcast as needed (please note, these will open in a new tab):
Who we are: 02:56
The challenges of the current market: 04:25
Maximizing income by embracing opportunities: 07:02
Case Study - Bonnier Publishing: 17:40
Our thanks to Shane Hegarty, Head of Operations at Bonnier Publishing for providing the case study for this webinar.
If you are interested in learning more about how you can maximize profits from your intellectual properties, contact us to speak with a publishing specialist.